Matter Vs Manner in UX Copy.
Everything Is Different Today
If you are a history nut, there are only a few things that excite you as much as historic pieces of writing accompanying some product of the past. Everything is different today. The profusion of markets has us constantly keeping our guard up for whatever is pitched at us 24/7. With this unnecessary availability of things, we rarely expose ourselves to the rapture of ownership it used to be.
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